WeChat Reading is different from the previous mobile reading APPs. From the very beginning, it was born with a golden key, backed by WeChat, and focused on social reading. This article is an experience report written by the author on WeChat Reading from the dimensions of product overview, user analysis, market analysis, product analysis, user reviews, and product iteration path analysis. 1. Experience environment Experienced person: Mr. Bai Experience version: version 3.1.8 Experience device: honor 9 System version: EMUI 8.0.0 Experience time: 2018/11/24 2. Product overview 3.
User Analysis 2.1 User scale From the iResearch index data, it can be seen that from 2017/11 to 2018/10, the monthly number of independent devices of the business email list WeChat reading APP was gradually increasing, and the highest peak was 8.49 (million) in the 2018/10 period; and The growth rate increased again when it decreased from 2017/11 to 2018/2, and began to fall after reaching the peak after 2018/6. From this, it can be found that the long-term continuous growth of the monthly number of independent devices indicates that the platform has content value that attracts users and can well meet the reading needs of users;
in addition, at the time when the growth rate increases, it is possible that the operation team has made a certain degree of promotion. . According to iResearch data, as of October 2018, WeChat Reading APP ranked 12th in terms of monthly independent devices among e-reading APPs. The top three are Palm Reading iReader, QQ Reading, and Lazy Listening Book. The monthly number of independent devices is 12,283, 8,455, and 2,485 respectively. Among them, QQ Reading is about 10 times higher than WeChat Reading, and Palm Reading iReader is more than 14 times. .
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